SUPPLY CHAIN MANAGEMENT INDUSTRY TANNERY IN GARUT INDONESIA

Abstract

This research was conducted in the Tannery Industry in Garut – Indonesia, about supply chain management, research methods using a qualitative method, with a single case study. In this case study researchers collecting data through observation, interviews and in-depth interviews with entrepreneurs, academics and expert tannery. Supply Chain Management, in this case, describes the process of delivery of the goods from the supplier and then processed by the industry, the result posted by the distributor to the subscriber. Supply Chain Management must provide a level of efficiency in the process of delivering customer value so that customers can be more satisfied, or in other words from the center (supplier), Company, Channels (distribution) and Customer (4C). Supply Chain Management will be effective in improving the competitiveness of the industry, either by the supplier of the raw material leather, leather chemicals, leather production machinery, spare parts, and also any other relevant parties if able to improve cooperation between the core industry, supporting industry, and related industry is strong, so each others corroborate (linkage), as well as the distribution of goods to the customer must be of high quality and on time.